Fuse conventional methods with contemporary ones
With the accessibility of the internet, most home hunters peruse through real estate listings online; so, your marketing campaigns should incorporate the latest digital marketing trends if you want to boost customer engagement.
Having said this, it’s a good idea to maintain conventional real estate marketing techniques such as listing forthcoming open houses in local newspapers and posting banners and posters around the neighborhoods. These are effective traditional real estate marketing strategies; however, it limits the amount of people that will be exposed to your advertising.
This is where digital marketing comes in because it gives you the ability to increase your campaign’s exposure and engagement.
For example, people living outside the property’s district can still be exposed to the ads through social media networks and other forms of digital marketing.
So, adopting digital marketing strategies into your campaigns can really help boost exposure, engagement, relevance, ROI and save a lot of time and effort. By combining both conventional and contemporary real estate marketing strategies you can get the best of both worlds.
How could I fuse traditional and modern methods of marketing?
One example could be during an open house event instead of just advertising it through newspapers and flyers you could host a Facebook Live video for prospective buyers who couldn’t attend the event.
Another example would be to publish ads in local newspapers and to post on social media platforms.
By fusing both old and new real estate marketing methods you appeal to a lot of your target audience’s needs.
Grab your target audiences’ attention with Live Videos
According to Facebook’s Product Manager Vibhi Kant, and Software Engineer Jie Xu live videos are becoming more and more popular with increasing levels of user engagement.
“People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.”
Live videos can be a great tool for any real estate marketer. For example, you could give a live tour of a listed property or an open house event; or you could even host live webinars that cover frequently asked questions that real estate buyers would be interested in.
By frequently uploading and hosting live videos you could build an audience of devoted viewers who will regularly tune in for the relevance and information that you offer them.
Use automation software to your advantage
Coming up with effective campaigns and figuring out the best way to generate leads and conversions are all very time-consuming activities when it comes to real estate marketing.
What would you say if I told you that there were ways to automate certain aspects of your marketing campaign, giving your more valuable time to spend on developing new ideas to increase ROI and sales?
- As we have already mentioned Spacio can help to gather vital client data and keeps your CRM updated.
- Hootsuite is a social media management platform and can be a great way to automate and schedule social media posts.
Using automation software helps you to free up more time for you to spend on optimizing your real estate marketing campaign, such as brainstorming new ideas for Live videos, replying to client emails and comments, and creating relevant and engaging content.
A key element in optimizing any marketing campaign is split testing
Once you have implemented most or all the above strategies it is then crucial that you split test various aspects of your marketing campaign so that you can see which areas need improving and which are working well by engaging your target audience.
Facebook recommends using A/B testing when optimizing any marketing campaigns. ‘We recommend A/B testing when you’re trying to measure changes to your advertising or quickly compare two strategies,’ Facebook wrote in a post on A/B testing. ‘You should use A/B testing to learn new strategies rather than testing informally, such as by turning on and off ad sets or campaigns manually, as this can lead to inefficient delivery and unreliable results. For example, A/B testing helps ensure that your audiences will be evenly split and statistically comparable, while informal testing can lead to overlapping audiences.’
To read the full post by Facebook, click here.