New Year New me? Let’s try a more realistic approach to 2018 and focus on optimizing our Affiliate strategies. That still counts as personal progress, right? In this industry making the right predictions can make or break your bank account, a statement very fitting for business in general. So, what are your predictions for Affiliate Marketing in 2018? If you’re worried about being late to the party, fear not we’ve got you covered.
Affiliate marketing has become embedded in the cycle of retail businesses becoming a vital component of any company’s marketing plans. This will be a more prominent part of the marketing process in 2018 due to the recognition that affiliate marketing is one of the most efficient and best-performing online channels today. As the years go on, we are seeing more of a collectivization between brands, affiliates, and even influencers. It’s highly likely that more influencers will become affiliates and more affiliates will become influencers says Tricia Meyer, Affiliate Marketing consultant. So, what does this mean for Affiliates? More opportunities as brands deem it necessary to join such networks and work with new structures. We want the future, and we want it now.
Another prediction of collaboration involves publishers. We will probably see affiliates and networks join forces in an attempt to sustain the lifetime value of consumers. If you think about it, working together has never been easier and collecting data from multiple sources bears significant returns for all involved. Think big – think more CRM teams integrated into company software, additional budgets for publishers. This will surely lead to diversified fresh, new campaigns with a much closer look at the intricacies of customer behavior.
Not only will all these marketing entities find common ground in their strategies, but we are seeing a massive surge in the importance of transparency. This will be a game changer for 2018, as Affiliate marketing becomes more brand-friendly and shifts away from mere conversions to more gradual revenue generating schemes.
Networking has been quite present throughout the Affiliate marketing world, but it’s estimated to go on a whole other level in the coming year. Will it become the center stage of business as usual? It looks like it as networks are emerging with deeper integrations and more solid partnerships. The ever-growing inventory and tools will equip partners in making overall more in-depth decisions based on resources that they would otherwise be unable to collect.
To all, you Affiliate marketers out there, be sure to accustom yourself to all the smart innovations in already available technologies and get ready for much more extensive market analysis. So, are you flying solo or following the stream? One thing’s for sure, staying informed definitely gives you a head start. With these predictions in mind point your compass in the right direction, get with the times and you can sleep soundly knowing your money is working tirelessly.