In what way can rank on the first page of Google SERPs benefit your brand?
It is crucial that you bear in mind that ranking on the top positions of Google can help support your business in many different ways. These include:
Boosting your presence
For argument’s sake, let us pretend that you have a physical store location. If you could pick between placing your business on a busy main road that goes directly through the city center or a quiet side road, which of the options would you opt for? The busy main road, obviously.
Every month there are 167 billion searches made on Google, which means that reaching the first page of Google SERPs is like positioning your company on the busiest city street. The more exposure and traffic that find your site, the better your brand awareness. The more popular consumers are with your business, the more inclined they will be to convert and engage with your business offering.
Gather more leads
For every first page on Google, there are as many search queries. Your aim is to reach the first page for searches that your target audience and potential consumers are making. When you do this, you reach customers and audiences that are actively searching and browsing the internet with the main intention of making a purchase, subscribing to a service, or generally engaging with a brand. It is these types of users who are most likely to become quality leads and loyal customers for your business.
As reported by Adweek, 81 percent of consumers will use online research before converting, and Google is the default tool to use for research on virtually all subject matters. With other elements such as answer boxes, the people also ask segment and local results that provide contact info, maps, reviews, ratings, and descriptions, Google’s SERPs allow consumers to find, compare and interact with your brand before even clicking on your site.
Increase organic traffic
The amount of information that featured snippets and answers and questions boxes can provide is somewhat limited. Sometimes a search engine result page can offer all the required information that a user is looking for, but there are nevertheless a variety of questions that people will undeniably click through to a business website to find out more or to subscribe to a service or purchase a product depending on what the business offering is. Bear in mind that it usually takes multiple engagements with a brand before a consumer buys or subscribes; therefore, all engagements with your site and brand are crucial.
Being on the first page of Google is extremely important when it comes to boosting organic traffic and quality leads. The first page of Google’s SERPs gathers roughly 70 percent of all internet traffic. You may be wondering whether the second page of Google’s SERPs is better or not, in fact, the second page on SERPs falls to just six percent of all website clicks. This steep drop in organic web traffic signifies just how influential the first page on Google’s SERPs is.
Boost your industry authority
Securing a spot on the first page of Google’s SERPs means generating high-quality relevant content that Google identifies as meeting all the needs and demands of its users. This can take some time, however, the heightened traffic and trust that will follow are well worth the time and effort.
Furthermore, creating relevant content regarding your niche and brand will need you to stay up to date with the demands and needs of your target audience as well as staying informed with all the latest updates in your sector. Successfully ranking on the first page of Google’s SERPs is key due to the fact that it becomes a catalyst for the development of relevant information.
Google’s algorithm is set up to identify plagiarism and low-quality content. If you are regularly appearing on the first page of Google’s SERPs, it typically translates in the mind of users that your brand and website is a trustworthy source of relevant and useful information, moreover, consumers trust what Google trusts.