To stay on top of the game, you need to know SEO well. And since we all need to start somewhere, we made this neat guide for the best SEO basics for 2021. This article is a great starting point for learning how SEO fuels traffic and guides your website, as well as brand recognition. And don’t forget that revenue.
Online experiences start with a search engine in 68% of cases, and just 0.78% of Google searches lead to a click on the second page of the search results. That tells us, quite clearly, that you need to strive for that first-page ranking of search engine result pages (SERPs).
So let’s find out what makes a successful SEO strategy that leads to marketing growth and profit.
SEO – Shortcut for Understanding Your Audience
Some companies wrongfully view SEO as a sector that drains the budget, especially PPC and Marketing spendings.
SEO is essential for knowing your target audiences. Keyword research tells us a lot about user intent. Mapping it will help you further shape your brand thanks to the in-depth analysis of the nature of your audience’s online activity.
And talking about the basics – using keywords in the landing page copy lets you quickly boost the Google Ads’ quality score, leading to the better placement and lower CPCs.
SEO – Useful for Building Authority
PPC and social media sponsorships are used to boost a brand’s visibility, but SEO-rich organic content can lend you something that the first two tools never can – authority and authenticity
A well-crafted SEO article will speak directly to the intended audience and lack sponsored content’s rigidness.
SEO – The Path to Good UI
Nobody will hang around on a poorly-built website and engage in your blog if it’s not easily scannable. In 2021, your website is your pride and the window to the way you do your business. It needs to be as sleek and user-friendly as possible.
Google launched its page experience update as an important ranking factor; thus, page experience finally set itself as an essential factor for scoring a businesses’ success.
SEO – Mobile-Search Friendliness As a Must
With so many of us using Google over our phones, the search engine giant favors smartphone users.
With mobile users using Google Search and Google Maps in droves, it’s imperative to make your website visible online for such users. That goes for the information that pops up on the basic search of your company’s name and information, to the UI of the mobile versions of your business’s website.
To go into a little more detail, here are the things you need to pay attention to:
- Content – Naturally, the content displayed on the desktop site needs to be equally sleek and visible on the mobile version. Ensure that both text and videos are indexable and crawlable so that search bots can better comprehend your content.
- Structured Data – Incorporate structured data markup on both desktop and mobile pages. Don’t use needless structured data if it’s not essential to the crawled page.
- Metadata – make sure your meta descriptions and title tags are optimized. Think about mobile title optimization and make use of titles with a low character count.
- Sitemap – Verify that links to sitemaps can be accessed from smartphones.
SEO – Aim for Long-Tail Keywords
Long-tail keywords are those that are longer than regular search queries and are more specific.
While larger companies often favor shorter keywords, longer keywords are great to use because many people use voice search. And in doing so, they go for longer search queries that are more relaxed.
If you have not yet jumped on the SEO bandwagon, then the time is now. Make your website friendly to both search engines and real users with these best SEO basics.
If someone stumbled upon your website due to your solid SEO work – good job. But don’t lose them now. Make them stick around. Optimize your content, so they find it relevant – this betters your chances of building a customer/client relationship.
So, as always, we conclude that content still reigns as king while improving rankings is essential.