While there are certainly newer Internet marketing strategies, the email marketing campaign is part of the foundation of affiliation and of course, they’re very effective. You can do so much by developing an effective email marketing campaign that keeps you in contact with your targeted and existing customer base.
Do you want to learn how to create a solid email marketing campaign? You’ve come to the right place. First of all, when developing a solid email marketing plan to help grow your online presence and brand, you need to consider all aspects of the game. You have much to learn, and you should definitely be thinking about how you can continually optimize your strategies. Rookie or not – there’s always room for improvement and any knowledge, is never a waste.
You have to be sure that the customers on your list actually do want to interact with you and receive your updates. These should be targeted customers that have registered for your campaign and then confirmed via a confirmation email. You will also need to disclose how they can simply opt-out if they want to stop receiving emails. If you do this, then you are set to be sending messages to customers that are expecting privileged communication from you but you’re also giving them the freedom to change their mind at any time and I guarantee that they will appreciate the freedom of choice.
Give people an idea of what is in your newsletter before they subscribe. You could, for instance, share an online version of your newsletter on your website each month or have one or two editions of your newsletter archived on your website. If you want to keep the content of your newsletter exclusive, write a short description of the content you share on the page where customers can subscribe to your email alerts and make sure you mention the exclusive promotional offers they will have access to. When you are organizing your messages, you need to think about what the person initially sees.
Your subject line needs to be immediately catchy. It should be brief and include specific keywords, but it shouldn’t be too brief. Make sure too that you make the greeting to the customer personal. Use their name the right way in order to grab their attention as well as make them feel good.
Offer some kind of incentive to get your customers interested in your email campaigns. You could, for instance, launch a new product or promotional offer and use your newsletter as a way of getting exclusive information for the product or the offer. Your prospects will consider this information as valuable if it is not available anywhere else. Consider giving an additional discount to all your subscribers or giving them the opportunity to order your latest product before it becomes officially available on your website. You could also organize a contest and require people to subscribe to your newsletter to enter the contest or giveaway.
Always be sure that you’re being ‘polite’ when you’re speaking to the customers. You don’t want to get too pushy, but you do want to be persistent. While you don’t want to sound like you’re pitching to them, you do want to sound like there is something you want them to do. This “to do” is the call to action that will drive your prospects to take the desired step. This means that your call to action must be strong and of course relevant. Always direct your messages to relate to the customers and their lives. Current events are always a good idea to use when sending messages to your customers. It makes you look professional, trustworthy, and up-to-date with your industry which will encourage prospects to come back for more. After all, quality is quality and it’s always appreciated. Everything about your email needs to look sharp, and it’s always best that the images you use complement your content.
Speaking of content, you’ve probably heard this from many marketers – “content is king.” AND IT IS. Focus on providing your customers with quality content. You should take the time to write fresh articles for each edition of your newsletter. Include links to your popular articles or recycle some old content if it is still relevant. Try to keep your newsletter as short and simple as possible.
You could try including the first paragraph of each article and invite readers to follow a link to read more on your site’s blog. All your emails should include link recipients can click on in order to unsubscribe from your email updates. Keep track of how many recipients unsubscribe, do not open your newsletter, or do not click on any of the links you share to get an idea of how interesting your content is. Isn’t engagement also king? You could try putting all these non-openers and clickers in a separate group and send them a specifically tailored o their needs campaign. That should get them to engage.
Now I have a question for you. Have you polled your customers to see what they want? You can do this using social media marketing (another topic we’ll cover very soon), and you can ask them all sorts of questions to qualify them. You can poll them when they sign up for your campaign and throughout your campaign. All of this will give you a good idea of what your customers want from you. You want to make them feel like they’re being rewarded for being your customer like they’re benefiting from what you’re providing them with. This is an amazing way to make your customer feel like they’re being taken care of and that their feedback is welcome.
An effective email marketing campaign can really turn your business around. You need to bring your business online in today’s world, and email marketing campaigns are a wonderful Internet marketing strategy. Remember all the advice you’ve read as you get started developing a campaign that is going to deliver the results you want for your business. It’s time you got started so remember the advice you just read as you continue to add to your email marketing technique library. Until next time.