Affiliate marketing has quickly found its place in the world and is now considered a major online industry – fact. This major online industry has enabled all kinds of people, from single moms to full-time employees, to earn a secondary passive income – again fact. Of course, I’m not saying that success is guaranteed, but what I can guarantee is that after reading this article and integrate these four steps into your strategy, you will definitely have a better fighting chance at rising to the top.
As we’ve talked about it many previous articles, the first thing you need to do is select the right niche. Believe it or not, this is the most difficult step of affiliate marketing. There are all kinds of different niches out there; and so, it can be difficult to know which one best suits you. I’ve said this before and I’ll say it one hundred times again, your niche selection can either make or break you. I mean, let’s be honest here, how can you successfully market something you yourself don’t like?
Ok, a good marketer can market anything, but passion is always an ingredient that adds a flavor, to whatever it is you’re doing, like no other – and this doesn’t just apply to affiliate marketing. Real estate has transited to an online business and a pretty successful one too. It’s also relatively, a pretty unsaturated market which makes it all the more attractive to me, personally. Less competition and more space to be original.
Now, there are various things to consider before you take your pick. First off, if you pick a topic you’re not interested in and attempt to write enticing content on it, please trust me when I say this, people will pick up on it, and your efforts will be in vain. Second, you should make sure the niche has enough search volume and is popular enough to draw people in. Regardless of how passionate you are about something if your niche isn’t broad enough then where do you stand?
This is also one of the reasons real estate is such a great niche. Everyone, will at some point interact with the industry – directly or indirectly, unless of course, you’re planning on being homeless. (brutal joke but it’s the truth)
Once you have decided on your niche, you now have to decide which products you are going to promote. This can be just as crucial as your niche selection. I mean, if I try to sell you a hay-hut, you probably won’t be interested and that’s exactly what I’m trying to get at. You may have selected the right niche, but if you don’t promote the right products then the results won’t leave you smiling. So, as an upcoming affiliate and webmaster, it should be your life’s aim to find products with a lot of potential.
You need to think outside the box, like a true entrepreneur. Just like with your niche selection, you should find products that could potentially become popular in the near future, with the help of your advertising. You’ll be entering a virgin market and if done right, that could be the Ace up your sleeve.
Now that your niche and product selection is out of the way, the next step is designing your website. You need to spend a lot of time designing it properly and of course, DON’T forget your search engine optimization strategies. I cannot stress this enough! You can optimize your website or webpage by using keywords, meta tags, as well as adding a xml sitemap which will enable your website to get indexed.
This will drive more traffic to your page, more people will see it, which will then result in more sales. Having said that, you shouldn’t focus so much on keywords that you neglect the content. Keep in mind that your content should be the most important aspect of your design. You know it, I’m about to drop a cliché on you, but you know what they say about clichés – they’re the truth and “Content is King” is no different.
Finally, just be honest – honesty not only sells but builds real, lasting partnerships. At the end of the day, real estate is something physical and not really something you can lie about. If I tell you I’m going to give you a five-bedroom house and you come to see that there are only four rooms, then you’re not going to trust me and I’ve shot myself in the foot. Then you’ll probably tell your friends who will then tell theirs and any chance of building a good reputation has vanished.
So, my stance is, like I’ve said above, just be up-front to begin with. Someone is always selling and someone is always looking to buy. Do not resort to lying or exaggerating product details. Although this may help you make a few short-term sales, the long-term consequences can be far worse when word gets around that you are dishonest. By remaining honest you will build a good reputation and I can assure you that this will naturally draw people towards you.
This very simple four-step guide is an excellent starting point for your affiliate marketing efforts – real estate related on not.