Getting into email marketing isn’t one of the easiest things. It sounds like it would be very easy to just get a large number of email addresses and send them advertisements about your company or product, but you can’t just go about it anyway. If you want to learn what you can do to grow your email marketing list and optimize your results then you’ve come to the right place, keep reading.
The most important thing you need to realize when creating an email list is that your emails must be compelling content-wise. In essence, you only have a few seconds to appeal to the recipients of your email. If in the first four seconds you haven’t grabbed your prospect’s attention, then they’ll just close your email, delete it and probably never open anything from you again.
So, in order to avoid shooting yourself in the foot, make sure that there’s something in that email that will grab your reader’s attention so that they get sucked into it and give it more than a couple of seconds of their time. But come to think of it, let’s rewind a bit.
You’ll need to give people a reason to sign up for your email list in the first place. This is especially true in today’s world where everybody is swamped with emails that they feel are irrelevant or unnecessary so, it’s come to a point where people are being very selective with where they sign up to.
To help convince your prospects, you can tell them that you have an offer with an exclusive freebie just for them or give a discount to the people that buy from you. These offers can be enough to really get people interested in subscribing to your emails. Once people opt-in they generally will not opt-out for a while, so now you have some eyes that will definitely look at your future offers.
Another important thing that will probably come as a surprise, is that you need to make sure people have a pretty easy way to opt-out of your mailing list. You do not want to frustrate your customer because it’s like you’re taking away their right to choose. Sometimes people will unsubscribe even though they still like shopping from you, they just do not think the emails are particularly useful to them.
With that in mind, if you make things too hard on them when they try to opt-out, it will strain any relationship you have with them. Remember, it should be up to the recipient if they want to be a part of this mailing list or not – not you.
Last but not least, treat the people on your email marketing list with as much respect as you can. This means a few things. For one, send emails only every so often. Sending an email a few times a day reminding the recipient of offers will just annoy them and they will look for a way to opt-out as fast as possible.
You also want to send emails at regular times of the day; people don’t like it when their phone vibrates at two in the morning because they just received an email from some company. You know, keep it reasonable.
These suggestions may not sound like much of an epiphany, but it can really make all the difference. Email marketing, when done right, is one of the most profitable ways to market your product.