If you’re actively looking for proven methods to increase your sales, you have most probably come to the realization that there is one question you need to answer to yourself. “How do I manage to get as many eyeballs as possible on information about not only my business but my product?” Don’t even think about beginning to decide on the content of your marketing campaigns before you manage to find the best way to deliver this information and make sure it reaches your audience. So, where are all the leads and prospects hiding? The short answer: in plain sight. Allow me to elaborate.
With roughly 1.3 billion active users, I’d say the best answer to this question is Facebook. Facebook is where the prospects are. And fun fact: on any given day, 48% of those 1.3 billion users are logged in at any given time. One of the many ways you can target your desired demographic in that enormous digital ocean of people is by creating a Facebook Page for your business. With that said, let’s looks at 10 ways you can market your business online via the most famous platform known to man – Facebook.
1. Obviously, the first step is to create a page, if you don’t already have one. That is your starting point, so stop putting it off because it’s critical. Really though, it’s not time-consuming, it’s easy and most of all it’s free, so what do you have to lose? You can have your very own business Facebook page up and running in less than a couple of hours (if you’re designing your Facebook Covers and necessary images yourself), and keep in mind, you can refine your page as frequently as you like.
2. As briefly mentioned above, it’s essential that you add an attractive cover and an equally compelling profile picture. A graphic representation of your business (an image of your logo, for example) will most definitely help you create brand awareness. When people visit your business’ Facebook page, the first thing they’ll see is your profile picture or display image and if that grabs their attention and they decide to click, the next thing they’ll see if your cover photo. So, it’s a very good idea to make those two as compelling and attractive as possible because, at least via Facebook, it’s your first point of contact with your prospect and to tell the truth, you need to impress.
3. As displayed in the image below you have an option to add a “Call to Action” button right next to your Facebook Cover photo. Use it, use it, use it. It’s also a very good idea to use ‘Call to Action buttons’ or links in your posts and in ads you create so you can drive your targeted audience deeper into your buying funnel. You can see how your prospects respond to your call to actions and optimize them accordingly. These call to action buttons range from links to downloadable products to making bookings. Depending on your niche and target audience, make this work for you.
4. Now many marketers overlook this crucial step, and it still baffles me why. I cannot emphasize this enough. Add a description of your business. It will only take you about an hour to come up with something short and compelling, maybe two if you’re having a bad day but regardless – it’s a MUST. This is the first place prospects see information about the nature of your business. You have options for descriptions – a short one (155 characters) and a long one. I’d suggest you use both, so you can convey as much information as possible without having to contact your prospects. Just implementing these four will already give your targeted audience a better idea of who you are and what you’re doing.
5. Add contact information to encourage your prospects to contact you directly. Add your address, phone number and of course, your website’s URL. Some businesses use a Facebook Page instead of a website. If you do have a website though, displaying your URL in your business description can serve as a leading function to drive traffic to your page. This will not only create a sense of familiarity with prospects (as they slowly start understanding the nature of your business) but can only increase website visits. What I’m trying to say is you have nothing to lose by doing this – just gain.
6. You can also promote your Business’ Facebook page on your personal Facebook Profile to acquaint your Facebook friends with your Page. You can also ask them to give your business page a like and even a review to make your page look more alive to your prospects, at first glance.
7. You can additionally join numerous Facebook Groups that you think your prospects have joined – based on a solid analysis of their demographic. This is one of the best ways to increase your business’ exposure as quickly as possible – on Facebook that is.
8. Start posting and do so as often as possible. This significantly increases your chances of any given Facebook user seeing your posts but try to post at least two or three times a day.
9. A mistake I often see being made by many marketers. Don’t just sponsor ads through your Facebook page. The main reason for creating your page is to boost your business, but an advantage of Facebook over most marketing tools is that it allows you to build a relationship with your prospects. Give them plenty of reasons to like you. Give them entertaining and informative posts, as well as sponsored ads. But make sure that your business’ Facebook page isn’t all sponsored ads and no posts.
10. Now, this may not appeal to many marketers but perhaps (depending on your niche) you should allow others to post to your page. This allows for a two-way communication window with potential clients – another crucial step in building lasting relationships rather than just dispensing ads. There are various options available to you that will allow you to monitor foreign posts – so as to protect your page from inappropriate language, for instance.
There you have it, 10 simple tips on how you can use Facebook to propel your online business. Get started with your Facebook Page as soon as possible to grow brand awareness and gain respect and trust from your visitors. This one tool can and if used correctly will start an exponential growth spurt. Are you ready for sales with no cap?