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  • How has Digital and Social Marketing Changed the Real Estate Industry?

    Online social marketing is changing the face of real estate as we know it. The process that a customer goes through to purchase or rent a new property has changed. With accessible information available around the clock, clients can now browse through limitless online sources, take virtual tours and participate in real estate discussions on social media platforms.

    Digital marketing has taken center stage in the real estate industry with the creation of new leads and the finalization of sales now heavily dependent on the work that digital marketing does for the business of real estate.

    With real estate agents hunting for innovative ways to reach a wider demographic, social media marketing has taken the limelight. For instance, buying Facebook and Google business Ads, creating virtual tours of listed properties on Facebook Live and the sharing of real estate photographs and videos. This form of social media marketing enabled the real estate industry to broaden its horizons.

    “87% of marketers rank more exposure for their businesses as the primary benefit of their social media efforts.”

    Taken from froneticsrealestate.com.

    An effective and engaging online social marketing plan could generate better results compared to conventional methods of real estate marketing.

    Clients are most likely to make their minds up after having seen the property in real life. However, a potential buyer will most likely conduct online market research before they decide to see something in person. It is therefore crucial that a real estate business has an accessible and well-grounded online presence.

    Moreover, digital marketing makes the buying and selling process of real estate much simpler. Real estate businesses now have the ability to take potential clients on virtual tours of properties, which eliminates the need to be there in person.  

    A vast majority of potential Real Estate buyers turn to online sources to find their ideal property. Therefore, the first impression that an interested client gets from a real estate website or social media page either makes or breaks a potential buy.

    1. Create social media platforms that are user-friendly and accessible.

    Make the data and information on your website simple and easy to understand.

    Make life simple for everyone by ensuring your website has fast response times, sharp and clear images and the ability to share posts across various social media platforms.

    It is frustrating and discouraging when you click on a website and it takes ages to load. By making sure that responsiveness and loading times are as fast as possible you ensure that visitors and potential clients are not put off.

    The key to developing an easy to use website is ensuring that all the customer’s needs are met. For example, create content that navigates the client through the property buying procedure, and provide links to any services that are necessary for the process to be carried out smoothly. In other words, your website should provide all the resources and tools that a potential client would need to buy real estate efficiently and easily.            

    • Customer reviews and email marketing

    Reviews on real estate can be a powerful mode of marketing. Just think about it for a second. If you read an excellent review on a product or service you are thinking of buying, how does it make you feel? It most likely reassures you that the product or service you are interested in is tried and tested and therefore should be a good investment.

    Communication is very important when it comes to real estate and customer service, as it helps the potential client feel a sense of security. So, make sure that a point of contact is provided on your social media page and website.

    Real estate emails have on average an open rate of 19.67% according to mailchimp.com. Nevertheless, if the email content is suited to the potential client’s needs then the open rates increase substantially.

    • Set up a Facebook Group

    What is a Facebook Group? A Facebook Group allows people with a common interest, for example in real estate, to discuss and share their ideas and knowledge. It facilitates the free discussion of common interests and is a productive way for businesses to advertise their products, services and work, moreover, it helps to expand their marketing range.

    The ideal goal is that a community of social media users, interested in the real estate markets, participate in interacting with your Facebook Group by communicating with one another, sharing personal experiences and knowledge of buying and selling real estate.

    • Facebook Live

    With Facebook Live you can give clients the feeling of a personalized tour of a property without having to actually be there. 10 years ago, this innovative technology didn’t exist. Now you can communicate with potential buyers across the globe with the click of a few buttons. This revolutionizes the real estate industry because it allows for an unlimited scope of potential customers and offers instantly accessible information.

    • The importance of landing pages

    Creating leads online is fundamental for real estate affiliate marketing. To create real estate leads you need to have engaging and interesting landing pages.

    What is a landing page? A landing page is a crucial element in terms of marketing and creating new leads. Landing pages are designed with this purpose in mind. For example, you could have an article on real estate that is only accessible once the user has signed up to a newsletter with their email address.

    Final word

    Digital marketing and the popularity of social media affect the real estate industry. Social networks have revolutionized the way the real estate industry operates, in terms of engaging with potential customers and how it offers its services and provides communication and accessible information.

    Time is money in the business world and for the real estate business this is no exception. Investing money and time in social network and digital marketing is very important if you want to entice new clients. By enhancing your social media content, layout, response times, posts and advertisements you pave the way for more clients to approach and therefore help your chances of building a successful business.

    Imagine yourself as a potential real estate buyer. Does your social platform and website offer the answers and information that potential clients are looking for? Ensure you include content and services that reassure and encourage clients into taking the next step in their real estate journey with you.  

    Ben Givon Affiliate Marketing Guru

    With many years of experience in the world of digital marketing, Ben combines his love of affiliate marketing with an international outlook on the real estate markets. From his start in the legal profession to his transition to the world of marketing, his passion for what he does is the driving force behind his success.