Increasing your blog engagement means having readers comment on it, share it on social media, review it, and so on. Today, most websites feature a blog section because having one can score you SEO points. But not all blogs have readers or interaction. In this blog post, we’ll be sharing some tips about how to boost your blog engagement.
Engagement comes in many different forms, as we mentioned earlier. It can be a share on social media, a comment about what that blog did for the reader, a subscription to your newsletter, a mention in a review, and many more. Engagement is essential because it can turn readers into loyal customers, but it is also very important for Google rankings.
Why are blogs and blog engagement important for SEO?
SEO is the be-all and end-all in terms of website ranking – everyone knows that. To satisfy the SEO criteria, you need a blog – everyone knows that too. But did you know that Google will notice if your blog is active? Having readers interact with your blog online or on social media can help improve your rankings significantly.
So how do you boost blog engagement?
- Relatable Content
One of the biggest issues when it comes to blogs is the content and the tone. As far as tone goes, blogs are supposed to be lighthearted and fun – unless, of course, the topic itself calls for a more sombre tone. But more importantly, the content must be relatable. Try to put yourself in the readers’ shoes. Write the same way as you would have liked to read it yourself. Identify the readers’ questions and concerns, always focus on the readers’ needs, and try to keep it simple, informative, and relatable.
- Regular Content
Just as with most things in life, people like some stability and routine. The same applies to your blog posts. You can’t publish a random post once every blue moon and expect that to have the same results as consistent and regular blogging. Now, we’re not saying that you ought to post every single day or anything but make your intervals somewhat predictable.
- Stimulating Content
While this might seem a little counterintuitive, don’t be afraid to be a little controversial. People tend to get vocal about the things that they disagree with, so feel free to provoke them (a little) to share their point of view. This can be tricky, though, because if you cross the line too far, you can get many negative comments, and you don’t want that. Tread lightly when applying this method.
So, what next?
OK, you have succeeded at boosting your blog engagement, and people are asking questions and writing their opinions. What next?
Now you have to make sure to continue to interact with your audience. The more engagement there is, the better for SEO. Not to mention that your audience would probably love to interact with you. Responding to comments and handling discussions can be time-consuming, but you must remember that the process can be inspirational both for you and your audience. Finally, keep in mind that it is absolutely normal to get negative comments too, but you want to focus on responding to the good ones that can lead to productive discussions.