The year is 2021, and digital marketing and social media have become buzzwords once again. While businesses and brands finally learned to appreciate the gravitas of social media, there is still a long way to go. Recent studies have shown that lead generating challenges account for 65% of businesses. We’re here to help; follow these simple steps to increase lead generation and sales for your business or brand.
Step 1
Figure out your target audience. Target audience isn’t a new concept; businesses and brands have been doing it for years. However, the target audience is the be-all and end-all of successful marketing. We will not stop mentioning it until we’ve successfully instilled it in your mind.
It is beyond crucial for you to know the age, gender, interests, location, and other information about your target audience. Why do you think companies like Facebook collect your data? Their algorithms allow businesses and brands to target a very specific audience through their platforms. After all, the marketing content that you push should be based on your target audience.
Step 2
Once you figure out who your target audience is, you must find out which social media platform they use most and create an account. Once you’ve created a new, fun, and interactive account, you have to get your customers to follow you and interact with your page.
The next step is to create shareable content. You want your audience to share your content with their friends, post it on their timelines or stories, and generally spread the word.
Step 3
The problem with marketing today is that everything online is over-saturated. As a result, customers tend to have a touch-and-go approach towards purchasing online. What you need to do is build their trust. That can be done by addressing all their concerns. But how does one address their concerns?
Having a blog on your website is mandatory in this day and age. Brands and businesses use blogs to build a relationship with their audience, answer any questions or address any concerns the audience may have, and improve their ranking on Google.
Step 4
Affiliate marketing is a blessing to the industry. It can be costly to hire a team of people that will focus on selling your product or service. Luckily for us, affiliate programs have been created to save the day. In brief, an affiliate program has commission-based representatives sending you leads.
Here’s an example; let’s say that you want to lead more traffic to your website to purchase a product. You would provide a special link to an affiliate, who would add it to their website or page. Whenever someone clicks on that link, a cookie is stored on their browser. If they end up purchasing the product, you pay the affiliate a commission off of the sale.
Step 5
Having a top-quality product or service isn’t enough for most people anymore. You must sell the experience. We all love being heard and tended to; therefore, creating a personalized buying process for your audience is bound to be an experience they’ll remember.
You can categorize your mailing list and send different content to different target groups. For example, you can offer them a trial and contact them in the process to see what they think and to create a valuable conversation, which will hopefully lead to conversion and retention in the future.
