When approaching an email marketing campaign, you need to make sure that all your data is in place and in order, before you even entertain the idea of making your first step. You must consider all aspects of the strategy in order to determine your approach. Continue reading to learn more about how you can make the most of your email marketing efforts without having to dive headfirst into the most common pitfalls.
You need to make sure that everyone receiving your emails has registered for your campaign and confirmed their registration. You’d be surprised how crucial the confirmation is. You don’t want anyone feeling like they were sucked into your campaign without knowing what is going on or what they’re going to be receiving. This will do nothing but serve to irritate potential customers that could have perhaps bought from you but now won’t.
The idea of email marketing is to make sure that you’re finding a balance between being persistent with your customers and then calm. You don’t want to use pushy language and go too far with your wording. However, you do want to be persuasive with the way you present your information. You have to do this in a subtle way so that your prospects don’t feel obliged.
Always try to make your prospects understand how they will benefit from what you’re promoting. You can do this by communicating your own experiences with the product as a sort of testimony. If they can see how what you’re offering them relates to their current life situation, then they will be more likely to listen and even convert.
When sending out emails, you have to watch the positioning of your text and graphics. You might want to avoid sending any attachments just in case, not all your list can receive it. You must consider font size and type, and you must not include too many images to where they overshadow your text. You should send out your emails to dummy email accounts to see what they look like when received. It’s very important that everything is kept professional. This will also allow for you to know if you’re going to hit the spam folders which, let’s be honest, is every email marketer’s worst nightmare.
Then, of course, comes the subject line. When choosing the subject, understand that this is the first thing that is going to have a chance to catch your prospects’ attention. You don’t want a bland subject, but you also don’t want to make it extremely lengthy either. In addition, you want to think about certain keywords within your business niche that will help get their attention or perhaps action subject lines like OPEN UP TO GET YOUR 50% DISCOUNT. Open and get are the action words in this example and although you might be thinking “I wouldn’t open an email like that,” you’d be surprised how many people would.
Remember how personal this type of communication really is, and always use the person’s first name when communicating with them. Your mailing system should give you the option to use a trigger in both your subject line and email body. Calling your prospects by their first name will make your prospects feel like you know them, know what they want and that you can provide it. Put some sugar on it – make them feel privileged and like this communication is special – which should they convert to long-term customers will be.
It’s time to make sure you’re taking advantage of these wonderful opportunities as you continue to grow your business and optimize your marketing approach.
