Whatever you’re doing on the Internet business-wise needs suitable and effective content marketing. So, if you are in the property biz, you will want to stick around for our real estate marketing tips for 2021. The advice below can help you attract leads, increase brand visibility, and grow your audience engagement.
Both the property sector and the digital landscape are changing fast. So it’s essential to check in from time and time and see where they intersect these days. Are blogs the most effective? Or are we all about videos at the moment? Overall, property content is effective as nearly every form of content – written, video, image, audio-based, etc. Here are the most noticeably real estate marketing trends for this year and the next one.
Provide Hyperlocal Community Insight
How could this insight look? It could be in the form of a detailed blog post, video interview with local businesses, helpful infographics, and others. Think about somehow highlighting points of interest, schools, and other topics on maps. All in all, communities value such hyperlocal content that makes them feel like they belong.
And potential real estate purchasers will be searching for information like school locations, local laws, entertainment options, quality of air and life in general, etc. On the other hand, sellers will appreciate the expertise you display and the likelihood of them scoring a sale they aim for.
Hyperlocal communities are sometimes connected to a whole city area but can be even more focused due to concentrating on a neighborhood or just a street. Having such niche content can make it easier to rank on Google and get an expert stamp from your target group.
Offering Complimentary Services
We all love free stuff. So when you offer someone a gift along with a purchase, you have a better chance of attracting them to make a buy. People love getting something they view as additional, bonus, or extra. As a real estate agent, you can use this to your advantage for some savvy marketing magic. And while you’re at it, you can do it in a way that assists you in establishing a community presence and fruitful partnerships that will set you apart from the competition.
For example, you can get creative and team up with local businesses. Thus, if someone sells or purchases with you, you can provide a complimentary moving truck. But you don’t have to go that big – you can also offer free home valuations for possible sellers or free mortgage calculators for potential purchasers.
Such small services and perks can offer sellers and purchases a feeling of being unique, and they will return to you more easily. And such marketing can quickly turn into good word-of-mouth marketing.
Videos for properties are top-notch quality; you got 360° tours, people are working on their Instagram traffic… What other new-age marketing tricks should you focus on? For starters, you should create a website for all the property listings you handle. That is a perfect way for property experts to share their original content, nurture leads, and let purchasers access the listings anytime and anywhere.
Young purchasers will especially appreciate an easy-to-use website and seamless user experience. But remember, you can’t cover all feels and be all things to all people. You should pick a niche and shine in it. That will also help your website marketing strategy since the brand tone will be more consistent. You will have to worry less about the fonts, images, and colors used. A brand identity manual will be helpful for a lot of things.
Working on your website with blogs, guides, and attractive videos is a nearly surefire way to earn a reputation and respect from your target audience.
Leverage Video Content
We’ve certainly mentioned video content, but let’s expand a bit on our points. Another massive trend dominating the property marketing sector is the popularity of video marketing these days. Did you know that 73% of homeowners are more likely to use the services of a property agent who uses videos than of an agent that doesn’t? And overall, you are more likely to get inquiries than those who don’t have videos.
If you are a real estate agent, make use of the fact that only 9 percent of property agents use videos in their marketing strategies. There is plenty of room for you to dominate and take control of a large portion of the marketplace.
Here is some form of video content you can consider:
- Listing walkthroughs
- Virtual tours
- Interviews with industry professionals
- Analyzing marketplace trends and data
Real estate marketing is an essential part of growing your presence. Put your focus here, and you will set yourself apart from the rest.
Bear in mind. Your marketing is an extension of your business values and character. Be yourself, put in the work, and people will want to work with you. Check out our blog for more real estate marketing tips!