Following the first part of our glossary with essential SEO terms, we have complied part 2 for you. Our second part contains important terms that every SEO master, content writer, and digital marketer should remember.
Heading/Headline: Headings separate content into different sections and come in a ratio from H1 to H6, with H6 being the least important (and with the smallest font) and H1 the most important. The H1 tag is actually a heading. Headlines help with improving SEO and allow you to add keywords to them.
HTML: Hypertext Markup Language is a standard markup language for documents that will be viewed on a browser.
HTTP and HTTPS: HTTP stands for Hypertext Transfer Protocol, a procedure that transfers data from a computer server to a web server. HTTPS stands for Hypertext Transfer Protocol Secure and uses a Secure Sockets Layer (SSL) to encrypt this data from being hacked.
Inbound Link: A backlink that is added to a webpage but links to an external website. It is crucial for SEO because it shows Google that another website finds your link valuable.
Index: Indexing is part of the website crawling process where search engines retrieve and store the information they’ve gathered.
Information Architecture: A website’s structure and organization where different content is located on webpages.
Keyword: A key SEO element. Keywords are words or phrases used by content creators or SEO professionals that are added to content and websites to help search engines establish which pages are the most crucial for ranking in organic search results.
Keyword Stuffing: The process of adding irrelevant keywords to content that makes it appear unnatural or illogical in hopes of increasing ranking. Keyword stuffing is a process that is part of Black Hat SEO.
Landing Page: A standalone webpage that is created to generate leads and conversions.
Link Building: The process of reaching out and attracting reliable and relevant websites to your website and having them link your content on their page. Link building helps increase your website’s visibility and organic rankings on search engines.
Long-Tail Keyword: Longer, precise keyword phrases that searchers tend to use when seeking something specific.
Manual Action: When Google penalizes you, specifically after a Google employee has reviewed the site and established that it does not abide by Google’s Webmaster guidelines. The site will either be deindexed or demoted.
Meta Description: The description of a webpage’s content that is displayed as a snippet in search results.
Metric: A standard of measure to evaluate the performance of SEO practice.
Stay tuned for Part 3 of our SEO glossary list.