Let’s admit it, content is king, but content can also be a very big pain in the butt. Why? One of the primary reasons – time. Yes, writing content takes a lot of time and research and sometimes, you just don’t have that kind of time. Fortunately, research has been doing its thing, you know, discovering new and more effective ways to produce meaningful results. In today’s article I will outline some simple yet powerful tips that will help you achieve your desired results in less time.
REPURPOSING YOUR CONTENT
So, you’ve written this amazing article that reads well and is getting plenty of engagement. You create it and then you share it but does the road end there? You guessed it! It doesn’t. There are very witty ways to repurpose content so that you can continuously benefit from it over and over again. Have you ever heard of this content marketing saying “write less and promote more?” That’s pretty much the approach we’re taking here, because truth be told, in the current over-saturated content market, just writing isn’t enough to get you noticed. Even if your webpage or website is getting enough traffic does that mean you’re fulfilling your full content marketing potential? Probably not.
You want as many eyeballs on your content as possible and one great way to repurpose your content is by posting it on various networking platforms such as social media. You can even go as far as summarizing a really good article, posting it on someone else’s blog within your niche (guest blogging) and hope that, that will intrigue readers and ultimately get them to enter your funnel.
However, many marketers don’t seem to like the idea of repurposing their content out of fear that search engines will identify the content as a duplicate.
Let’s address this fear and put it to rest once and for all. Search engines don’t penalize duplicate content. The only way to achieve a penalty (and yes, you’d kind of need to try to get penalized) is by excessively copying content from the same webpage or blog in a devious manner. Repurposing your content isn’t manipulative or devious. You’re simply trying to create brand awareness and by Google’s rule’s – that’s perfectly fine. After all, let’s not forget it’s mostly Google’s Index that makes the rules here.
Text content may not always be the most appropriate content – have you ever considered that? Sometimes, a simple image, a nicely put together infographic or even a video conveys the message better and serves as a better medium. This works especially well with social media and as we all know; social media signals are a major contributor to search engine rankings. Below is an interesting graph depicting on average what content type gets shared the most. I think you’ll find it quite insightful.
In extraordinary cases, you may find your article or post on someone else’s website or blog beats the version on your webpage, search engine wise. I’m going to give you a holy link and I suggest you use it. https://www.google.com/webmasters/tools/submit-url. Click and you should see “Google adds new sites to our index, and updates existing ones, every time we crawl the web. If you have a new URL, tell us about it here. We don’t add all submitted URLs to our index, and we can’t make predictions or guarantees about when or if submitted URLs will appear in our index,” with an option to enter your URL (and verify you’re not a robot). Make sure you submit your article’s or post’s URL so that it gets indexed and then you’re all set to repurpose your content.
- Repurposing is not the nightmare most marketers think.
- Sometimes writing less and promoting more works better.
- Writing is not the only content out there.
- Use the big-dogs in your niche to gain exposure.
Until next time fellow marketers.